boycott israel product
Title: Consumer Boycott of Pro-Israel Products: An Opportunity for Indonesian Local Brands to Rise 08-09-2025 Republika
A Massive Consumer Shift Is Underway Consumer behavior is changing on a global scale, driven by awareness, ethics, and the desire to align purchases with values. Millions of consumers worldwide are increasingly using halal as a benchmark, not only for religious compliance but also as a symbol of trust, transparency, and ethical business. This creates an unprecedented opportunity for Indonesian local brands to step forward. Local Brands Rising to the OccasionIn Indonesia, this pro-Palestine and pro-halal movement has ignited a surge of interest in domestic products. Brands that already implement the halal value chain system, ensuring every step from sourcing, production, packaging, and distribution is compliant or gaining significant traction. Consumers are now actively choosing local products that reflect their values, creating a fertile environment for market growth.
Why Consumers Trust Local BrandsLocal halal-certified brands are thriving because they resonate on multiple levels. They are perceived as authentic, community-oriented, and responsive to societal and ethical trends. They offer better alignment with Muslim values and quickly adapt to evolving consumer expectations. Trust is reinforced when brands demonstrate transparency and provide verifiable halal and local certifications.
Not Just a Moment, But a Long-Term MovementThis shift is more than a temporary trend. Consumer values are changing permanently, favoring brands that integrate ethical practices and halal integrity into their business models. Indonesian brands that embrace transparency, traceability, and purpose-driven storytelling are poised to build loyal markets both locally and internationally. The global halal economy, projected to reach trillions of dollars in the next decade, offers fertile ground for these brands to scale.
Building Your Halal Brand with PurposeTo capitalize on this momentum, Indonesian brands need guidance, partnerships, and access to international markets. Halal Expo Indonesia 2025 serves as a platform where local entrepreneurs can meet certifiers, investors, and global buyers. The expo helps brands understand international halal standards, marketing strategies, and operational readiness, ensuring that they can expand confidently and ethically.
The Bigger Picture: Values Driving Market GrowthConsumers are no longer just purchasing products; they are investing in brands that reflect their beliefs. The pro-Palestine consumer movement has amplified this effect, encouraging the rise of local, ethical, halal-certified brands. Indonesian companies now have a unique opportunity to align with global values while fostering national pride and economic growth.
Together with @HalalExpoIndonesia, from Indonesia, to the world. Visit us at: [https://www.halalexpoindonesia.com/](https://www.halalexpoindonesia.com/)Image source: freepik.com
sources Republika – Consumer Boycott Spurs Local Brand Growth (https://ekonomi.republika.co.id/berita/speoeo490/boikot-konsumen-terhadap-israel-dorong-pertumbuhan-merek-lokal-di-indonesia-dan-malaysia) HalalCE – Global Halal Market Trends (https://halalce.com/) Market Data Forecast – Halal Industry Overview (https://www.marketdataforecast.com/) Precedence Research – Halal Food and Beverage Market (https://www.precedenceresearch.com/halal-food-market) Future Market Insights – Halal Ingredients and Products (https://www.futuremarketinsights.com/reports/halal-ingredients-market)