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Seizing the $9.5 Trillion Opportunity: Can Indonesia Lead the Global Halal Market? By 2034, the global halal market is projected to reach a staggering USD 9.5 trillion. That’s not just a number, it’s a signal of massive opportunity, spanning industries from food and beverages to fashion, finance, and halal tourism. The question is, is Indonesia ready to seize it? A Natural Advantage Waiting to Be Maximized Indonesia stands on strong foundations. As the world’s largest Muslim-majority country, halal is not a niche but a natural way of life. This makes it easier for Indonesia to produce halal products at scale and build a holistic halal ecosystem. Yet, potential alone is not enough. To transform this advantage into global leadership, Indonesia must move strategically, with clarity of vision and unity of purpose. Collaboration Over Competition One of the keys to scaling globally lies in collaboration. Too often, local businesses see each other as rivals, competing for the same space. But on the world stage, the real challenge is not local competition it’s how Indonesian businesses can stand together against international players. Building partnerships, sharing knowledge, and strengthening supply chains will help small and medium enterprises enter the global halal market without having to navigate it alone. Turning Quality Into Investment, Not Cost Another challenge lies in mindset. Many halal businesses still treat quality systems, certifications, and marketing as additional costs rather than long-term investments. But in global trade, credibility is everything. Strong systems, transparent processes, and competitive branding are what transform products from “local goods” into “global contenders.” This is not about chasing short-term profit it’s about building trust, value, and resilience. The Time to Act Is Now Other nations, from Brazil to Japan to Malaysia, have already made aggressive moves to capture the halal market even without being Muslim-majority countries. Indonesia, with its natural halal ecosystem, should be leading this movement, not following it. That’s where Halal Expo Indonesia plays a crucial role. By bringing together entrepreneurs, policymakers, certifiers, and global buyers, HEI creates the ecosystem where ideas turn into strategies and businesses gain the tools to go global. The vision is clear: to advance the halal lifestyle, empower local businesses, and seize this moment before it slips away. Because in the journey toward a USD 9.5 trillion halal economy, Indonesia should not just participate it should lead.