One Step Ahead to Boost Local Product Success
The rising global awareness of ethical consumption has shifted buying patterns, especially with boycotts of pro-Israel products driving demand for halal-certified alternatives. This change presents a golden opportunity for MSMEs and local brands to capture loyal consumers.
The proof is clear. In 2025, Almaz Chicken expanded into 10 new branches by highlighting its halal-certified operations, while Fore Coffee saw a 20 percent increase in revenue after strengthening its halal positioning. These successes show that halal certification is not just about compliance, it is a driver of business expansion and consumer loyalty.
Take the Leap Now Make Halal Certification a Business PriorityEvery local business has the chance to turn values into competitive advantage. Starting the halal certification process is not a bureaucratic burden but a growth strategy. It builds long-term sustainability, protects brand reputation, and gives companies an edge in both domestic and international markets.
Did You Know? Halal certification is one of the strongest factors influencing consumer trust in Indonesia, the largest halal consumer base in the world. Research by Indonesia’s BPJPH shows that 92 percent of consumers feel more confident purchasing from halal-certified brands. By aligning with this demand, businesses like Fore Coffee and Almaz Chicken are proving that halal certification translates directly into growth, resilience, and stronger brand equity. Halal Expo Indonesia: Your Partner in Growth @HalalExpoIndonesia serves as a platform for entrepreneurs and business leaders to connect with certification experts, explore strategies, and access global halal opportunities. It is where local products gain the visibility and guidance they need to reach international markets. From Indonesia, to the world._Image source: freepik.com_
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