Small Business, can also go international

From Local Stalls to Global Shelves: How Small Indonesian Brands Conquer the Halal Market For a long time, many believed that only big corporations with massive budgets, international offices, and large teams could succeed in exporting halal products. But in recent years, small Indonesian brands have begun rewriting that story. Armed not with size, but with strategy and determination, these businesses have managed to step onto the world stage. Their journey proves that global success isn’t reserved for giants it’s also within reach for those who start small but think smart. The Secret? Strategy Over Size Take a closer look at what these small brands did differently. Instead of trying to do everything at once, they focused on what mattered most. They poured their energy into developing one strong, standout product. They joined halal-friendly online marketplaces that connected them to buyers abroad. They tapped into opportunities for free or subsidized halal certifications offered by BPJPH and KNEKS. And they didn’t stop there. They showcased their products at trade missions and expos, where real connections with buyers were made. For logistics, they partnered with halal-compliant aggregators to reduce costs and ensure credibility. Bit by bit, the dream of going global started to feel less distant. Turning Obstacles into Opportunities Of course, the journey wasn’t smooth. Paperwork was complicated. Logistics were expensive. Every market had its own taste and culture. And language barriers often made deals harder to close. But instead of giving up, these small brands chose to adapt: - They worked with local halal consultants to handle complex paperwork. - They shared containers through export platforms, making shipping affordable. - They first targeted similar halal regions, where consumer expectations were closer to home. - They relied on diaspora communities as translators, bridging not just language gaps but cultural ones too. Each obstacle became a stepping stone. What looked like walls turned into doors. The Bigger Picture These stories remind us of one important truth: success in the global halal market isn’t about how big you are, but how smart you move. Halal Expo Indonesia exists to make these success stories possible on a larger scale. We bring together the people, the knowledge, and the opportunities you need to take your first step or your next leap into international markets. Here, small brands find the tools to grow, the connections to expand, and the confidence to believe that “going global” isn’t just for the big players.

🌍 From Indonesia to the world, your journey starts here. 👉 Join Halal Expo Indonesia, and let strategy not size define your success